Great article, filled with good recommendations on vitamins, etc. Highly recommended!
http://www.naturalnews.com/026906_food_foods_whole_foods.html
A REAL REASON TO BOYCOTT WHOLE FOODS
by Mike Adams, Natural News
IMPORTANT EXCERPT: Now, you could reasonably argue that Whole Foods is providing a nice shopping environment, with clean produce aisles, and good signage (sometimes), and a great selection. Yes, all those things are true. It costs money for the building, the inventory, the employees and even the parking lot. But for someone only wanting the best value in great nutrition, they don't need all that stuff. They just need an honest, high-quality product at a fair price, without the middle man markup. And you get that from buying direct.
Pure Synergy, for example, (www.TheSynergyCompany.com) is my No. 1 top recommended food-based multivitamin. I've never seen them in Whole Foods and don't expect to. The Whole Foods markup would make their vitamins seem outrageously expensive. So it's better to just buy them directly from The Synergy Company at a fair price for a super high-quality product.
Dr. Jameth Sheridan's amazing superfood products (www.HealthForce.com) are also not represented in Whole Foods, at least the last time I was there. His products are just too high-end in nature, and they're priced close to the actual production costs, so there's just not enough room in the profit margins to hand over 50% to Whole Foods (or whatever the actual amount is these days). Living Fuel, one of my favorite superfood products (www.LivingFuel.com) will probably never be seen on a Whole Foods shelf. Why? Because the ingredients are premium, and that means premium cost for the raw materials. There simply isn't enough room in the pricing on Living Fuel to squeeze out 50% (or so) for Whole Foods to mark it up.
So when it comes to vitamins and superfoods, I recommend you avoid Whole Foods and just buy directly from the manufacturers as much as possible.
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